TrueID is a central trust system that allows users to build and carry reputation across marketplaces. Once users create TrueID profile, we compute their TrustScore® (a measure of trustworthiness) from social profiles, reviews and background checks.Our APIs makes it painless for P2P marketplaces (Airbnb, Craigslist, etc) to integrate user TrustScore®, providing safe environment to transact, thereby boosting sales.