Kweerie is a social app and advertising platform based on "micro-surveys" — short, multiple-choice Q&A — and coupon rewards. We gamify ads for millennials.For consumers, Kweerie is a fun social game. Users answer questions (personality, lifestyle, memes, sponsored) to earn points, then cash in points for real-world coupons. Social "dirt" — seeing and guessing friends' answers — drives interest.We use psychometric AI to hyper-target users.