PROBLEMB2C:•Too many promo emails and newsletters.•Hard to find what you are looking for, and often miss the promo emails/newsletters you care.B2B:•No product on the market could compare you amount your competitors in terms of newsletter performances.SOLUTIONB2C:•Follow model, not subscription model.•Keyword and topic search in newsletters you are followingB2B:•view competitors' best newsletters and how your perform amount them.