GEM HealthcareInnovate Oral Care Cosmetic Products for the first time since 1873 - changing the way people brush, live, and give.Problem/OpLack of toothpaste innovation since its introduction and oral healthcare around the worldValue PropositionToothpaste is a 55 billion dollar business in the USMagicGEM (Global Enhancement Mission) targets the high end beauty market with an innovative airless tooth serum that doesn't squish, dry out