2Morrow’s Behavior Change Engine powers evidence-based, clinically tested smartphone behavior change programs to B2B payers and providers. SmartQuit® was co-developed with Fred Hutchinson Cancer Research Center based on 6 years & $10M in R&D for smoking cessation. SmartQuit® engages 4X more users with a a 5X improvement in “Cost Per Quit“ and can scale easily. The approach applies to obesity, alcohol, etc.$500K note (full, extending to $750K)