We are building Ripple, an app where users easily share with their community and beyond. You start "ripples" which are sent to the nearest users, who in turn can choose to spread them further. A ripple spreads so far as it's engaging and relevant. Good ripples have limitless potential and can reach the entire Ripple community.This concept feels natural and enticing to users and various core features, like tracking ripples on a map, excite them.