Farmstr is an online marketplace where local farmers sell directly to consumers. Half of US small farmers (1M) make <$50K a year; they prefer direct sales w/better margins. Farmstr helps farmers sell direct, access customers and make more money. 3 out of 4 consumers prefer to buy local food, but have limited access to farmers. Farmstr helps customers find local farmers and buy Whole Foods quality food at Safeway prices.